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Popular US IPA now brewed in Australia

Following Lion’s acquisition of America’s New Belgium Brewing in 2019 their Voodoo Ranger IPA flagship beer is now being brewed in Australia at the Malt Shovel Brewery in Sydney.

Voodoo Ranger has been one of the fastest growing IPA brands in craft beer globally. Originally launched as three different beers in 2017, the Voodoo Ranger sub-brand has gone on to release nearly 20 beers including Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, along with recent releases like Voodoo Ranger American Haze, the Xperimental IPA and Captain Dynamite IPA.

According to Nielsen research from December last year the range has become the USA’s number one “IPA brand family” that was “delivering more growth than the top 10 craft breweries in the USA combined”.

Lion’s Little World Beverages said the beer will be brewed at the Camperdown brewery in collaboration with New Belgium’s Master Brewer Christian Holbrook.

“The teams have closely collaborated to ensure [the beer] is as packed full of fresh, juicy hop flavour and aroma as the beer flowing from Voodoo Ranger’s hometown of Fort Collins, Colorado,” Lion said.

“Voodoo Ranger IPA (6.8%) is a perfectly balanced west-coast dry-hopped IPA bursting with notes of guava, mango and pineapple with a delicately bitter finish.

“With the USA market saturated with same-same craft, Voodoo Ranger was designed to attract a new generation of beer drinkers that were craft curious and looking for a refreshing and fun alternative to an overly serious craft category.

“Voodoo Ranger has built a cult status in the USA thanks to its bold, edgy and disruptive branding, great tasting range of IPAs and social media led communications.”

Voodoo Ranger IPA cans (355ml) is available in Dan Murphy’s stores nationally and other leading retailers.

The beer is also on tap in selected venues in Sydney, Melbourne and Perth before rolling out nationally later this year.

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