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Malt Shovel and Kellogg’s give new meaning to breakfast beer

Lion’s Malt Shovel Brewers have teamed up with social enterprise company Yume to release a limited edition and sustainable IPA that harnesses waste product from cereal brand Kellogg’s.

Sourced through Yume, the Our Green Beer IPA (6.3% ABV) uses 500 kilograms of Kellogg’s cereal by-product, which, in combination with Sabro and Loral hops, give the beer, Malt Shovel brewer Max Cook said, a “truly new-age flavour profile”. It also showcases the Simcoe and Citra hop varieties while alongside the Yume Rice Scalp it’s Pale, Wheat, Flaked Oats and Light Crystal malts that make up the grain bill.

Max said the Camperdown brewery wanted to celebrate Malt Shovel’s own environmental initiatives at every stage of the brewing process, starting with their own carbon neutral accreditation with Climate Active, and use of renewable energy sources.

“Basically, we just wanted to do this beer in a way that was a little kinder to the planet. In terms of ingredients, we used malt from Gladfield – a supplier deeply committed to environmental sustainability. Soon they will be able to burn bio-fuel to kiln their malt and they reuse all their steeped water to irrigate their barley, whilst moving to BOPP malt bags, which keep the product fresh and use 50 per cent less plastic than other malt bags.

“Hops used for brewing can also have a hefty carbon footprint. They are bulky and have to be cold stored and cold transported, so we decided to use concentrated hop products in the beer to reduce the bulk load of hops required to be refrigerated.

“But the real highlight is obviously the key ingredient – a half a tonne of Kellogg’s household name cereals sourced through Yume that otherwise would’ve gone to waste.”

Manufacturing director at Kellogg’s ANZ Maggie Pillay said: “We have already reduced waste by reusing 95 per cent of the by-product in our factory back into our food, so the project was a perfect alignment to the goals we’ve achieved, as well as our future sustainability commitments. We’re really excited to see it come to life!”

Yume founder and CEO Katy Barfield said “our job… is to make sustainable decisions easy for businesses and to ensure all edible food finds a good home, this beer is a testament to that”.

Malt Shovel’s Our Green Beer will be available to purchase from select retailers and via their webshop.

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