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Wingman to launch mid-strength lager

Wingman

By Andy Young, TheShout

The Wingman brewery is preparing to launch a new mid-strength lager, which it says has been created to meet high demand from both the trade and consumers.

It joins Wingman’s 4.5 percent lager, released last October. And in a move that will delight fans of numerical symmetry Wingman is launching the 3.5 percent brew on 3.5.18 (3 May).

Wingman’s Managing Director, David Henderson, said: “The Wingman Mid-Strength 3.5 per cent lager will perfectly complement our existing and well-received 4.5 per cent lager.

“We’re confident our new crisp, clean mid-strength lager will appeal to consumers looking for a refreshing, premium Australian beer, without the full strength alcohol content.”

The mid-strength lager also features a label which changes colour when the beer is properly chilled and informative bottle tops, which clearly show the number of standard drinks in each bottle.

The Wingman team said this means that consumers can simply pop the bottle tops in their pocket and at the end of the day they will be able to keep track of what they have drunk and now exactly where they stand.

The brewery added: “Wingman 3.5 per cent Mid-Strength Premium Lager will feature the great qualities of the 4.5 per cent Premium Australian lager, proven to be very popular over the Summer period, without however, the full-strength alcohol content.

“Crisp and clean, with no lingering aftertaste, we are confident the taste profile of the mid-strength will appeal to high performing mid-strength markets such as Queensland, Western Australia and in Regional locations around Australia.”

The beer will be brewed in in Yenda and retailers can contact Wingman to place pre-orders ahead of the 3 May launch.

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