Suntory has launched a collagen-laced beer

We are all familiar with looking a little ‘worse for wear’ after a few too many cans. But that could be a thing of the past with Japanese drinks producer Suntory launching a beer that claims to make you look youthful and more beautiful, because it contains…(wait for it)…collagen.

Yes that’s right, new beer ‘Precious’ contains per 350ml can two grams of collagen, a natural protein which keeps the skin supple and plump.

The 5% ABV beer is firmly marketed at women, with Precious beer advertisements claiming that “guys can tell if a girl is taking collagen or not.”

The collagen-laced beer will first be made available on Japan’s northern island.

However before you start boozing yourself to beauty, experts claim that eating collagen does not have clear anti-ageing benefits.

Take a look at the Precious beer ad below.

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