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Suntory australia and magners end partnership in australia

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Suntory Australia has announced changes to its business with the company’s focus moving to premium spirits and liqueur.

The first change is the ceasing of the partnership between Suntory Australia and C&C International to distribute Magners in Australia as of 1 January 2014.

The partnership was amicably ended due to the change in Suntory’s business direction and C&C’s focus on draught expansion. The cider brand will move into the Bacardi Lion Australia portfolio from the beginning of next year.

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