With growth of 880% growth alone in the first year after launching it’s 100% real fruit Cheeky Rascal Cider range, Rebello is struggling to keep up with the demand – pre-selling their initial 10,000 case run in its entirety.

And according to the company, recently completed research holds the key to their success.

A survey conducted by the company found that 85% per cent of respondents (of which 70% were between the ages of 20 and 35) said they are more likely to buy products if they know they are locally made.

Back that up with the fact that 96% said they were more likely to purchase a product if it’s made with real, local fruit rather than concentrates and flavours, and you have a fairly sound market for real, Australian products to make a sizeable dent in the market.

Especially with 92% saying they would pay slightly more for a product hand-crafted by a brewer, and made using quality ingredients.

Rebello’s CEO Ruth Gallace says it’s humbling to see there are increasingly people out there who do really like to try innovative Australian products, and support local farmers, growers, producers and winemakers.

“We certainly didn’t expect the phenomenal success we’ve seen,” she says. “The craft cider market is becoming crowded, so this proves how a simple innovative idea, made locally with quality products, can really take off.”


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