Global CBMAS return with 36 Aussie judges

Beer-related marketing and design entries from here and around the world are now being accepted in the 2023 Craft Beer Marketing Awards (CBMAS). Breweries, their agencies, artists and marketing partners are all invited to enter.

Now in its fourth year, and third since being open to local businesses, the competition’s judging panel has expanded to include over 500 beverage and beer industry professionals – 36 of which are from Australia and a further three from New Zealand (details of these are below).

In the two years that they’ve been in contention so far, Australian beer industry businesses have been well represented in the winner’s circle – with the likes of Dollar Bill Brewing, Balter, KAIJU! Beer, Burleigh Brewing, Brick Lane and others all winning “Crushie” award trophies for their marketing and design efforts.

The 2023 Awards consist of 38 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. The CBMAS have also added newly designated categories to recognise industry suppliers and partners.

Proceeds from the new beer-related tattoo category “Show off Your Tatts” will be donated to The Michael James Jackson Foundation, a grant-making organisation that funds scholarship awards to “Black, Indigenous and People of Colour within the brewing and distilling trades for a more just, equitable, and dynamic future”.

As a nice aside for winners, the 2023 Crushie trophies will double as fully functioning tap handles as they can be removed from their plinths.

“The CBMAS has grown significantly as a unique global platform celebrating the beer industry’s incredible marketing and design that wasn’t being recognised until now,” co-founder Jim McCune said. “We’ll continue to award Crushies to the very best work in our industry, and showcase that winning work, and the creative humans behind it.”

Key dates

• Early bird entry period: September 26 – October 28, 2022
• Full entry period: September 2022 – January 27, 2023
• Judging: March 6, 2023 – April 11, 2023
• Winners announced: Week of May 7, 2023 @ CBC event (TBD) and via live stream

Enter here.