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Cub snags kopparberg

Koppaberg small
The biggest cider brand in the world, Kopparberg, has moved its Australian distribution over to CUB as part of a broader deal with SABMiller, effective 1 October 2013.
The deal will adds to CUB’s already impressive cider portfolio which includes well-know brands such as Bulmers, Mercury, Strongbow and Dirty Granny (Matilda Bay).Currently distributed by Woolworths, SABMiller will roll out distribution in other countries after the October changeover in Australia.
The move is a conscious acknowledgement of the huge growth in the cider category – it remains the fastest growing liquor category, at 42.5%.The October changeover will also place CUB in a position to take advantage of the massive summer cider season.

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