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CUB & Asahi to combine by Q4 2020

Carlton & United Breweries and Asahi Premium Beverages will combine by Q4 2020 and will operate under the Carlton & United Breweries name.

In a statement released by Asahi today, their Chair Peter Margin said: “Asahi Beverages is proud to be investing in Australia for the long-term. We have incredible confidence in the Australian market and the potential for long-term growth.”

The merger brings the likes of Asahi Super Dry, Peroni, Corona, VB, Pirate Life, 4Pines and Balter all under the one CUB banner.

CUB became officially owned by Asahi back in June, placing it as the newest business division of the Asahi Beverages Regional Hub alongside Asahi Premium Beverages, Asahi Lifestyle Beverages and Asahi Beverages NZ.

Robert Iervasi, Group CEO, Asahi Beverages Oceania, said: “The combination of CUB and Asahi Premium Beverages will give our customers access to a leading portfolio which will deliver a superior customer experience and excite our consumers. It will also make it easier for our valued suppliers and partners to do business with us.

“We’re very pleased that Peter Filipovic will continue to lead CUB as CEO of our alcohol Business Division in Australia, joining Stuart Roberts CEO Asahi Lifestyle Beverages and Andrew Campbell CEO Asahi Beverages New Zealand.”

Asahi’s statement said the combination of CUB and Asahi Premium Beverages will reduce the number of Asahi Beverages business divisions from four to three, with their non-alcohol business Asahi Lifestyle Beverages and Asahi Beverages New Zealand unaffected by today’s announcement.

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