Asahi Soukai
A tray of Asahi Soukai at its global launch at Toko in Sydney

Asahi Premium Beverages held the global launch of Asahi Soukai, a mid-strength, lower carb beer, in Sydney this week.

Pronounced “souk-eye” the beer is a 3.5% ABV lager that the company says is designed to cater to “consumers who enjoy the refreshment of premium beer and value the benefits of a lighter and lower carbohydrate alcohol”.

“‘Soukai’ means ‘refreshing’ in Japanese and I think you’ll agree it lives up to its name as it’s an absolutely fantastic tasting beer,” said Scott Hadley Asahi Beverages chief commercial officer – alcohol at the launch.

“It’s been about 12 months in the making, with numerous trials over that period as it takes a long time to develop a great tasting beer like this.”

Consumer insight and preference was at the forefront of developing Asahi Soukai, with research showing that Australian drinkers are more concerned about their health than ever. The target market for the beer is male and female 20-40 year old premium international and mid-strength beer drinkers.

“As a business we are excited about the response from consumers around the world who have been asking for a lower alcohol, lower carbohydrate and great tasting beer option,” said Michael Vousden, senior category manager – beer (Australia).

“Asahi Soukai is the finest choice for our consumers who are educated about health and want to remain professional when conducting business in social environments. We are proud of the Asahi Soukai product and believe in its positioning as it launches into the local market.”

Born of the Asahi Super Dry beer taste profile, Asahi Soukai is a premium, lower carbohydrate, easy-drinking lager. Asahi Soukai is brewed in Australia and will be available from today in 330ml bottles.

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