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World’s brewers called to brew Resilience Beer for bushfire relief

The international beer community is inviting brewers from around the world to join in a fundraising brew to fight Australia’s unprecendented bushfires.

The country’s beer industry wanted to find ways to support those impacted by the fires and those fighting them, not just this summer but into the future as well. Hundreds of fundraisers, new beers and other initiatives across Australia have already been launched by Australian breweries since the fires broke out in November 2019.

Resilience Beer is a project that arose at the end of 2019 and the start of 2020. It is hoped that the Australian and global brewing community will brew The Australian Resilience Beer as part of a collective effort, with all money raised going to a diverse range of charities and other causes, both big and small.

Brewers, suppliers, retailers, publicans, beer lovers and beer media are all being called upon to unite to maximise the fundraising potential.

The Resilience name was first used in this manner by Sierra Nevada in the wake of the Camp Fire in California in late 2018. More than 1,400 US brewers brewed their version of the Resilience IPA, raising millions.

The aim is to coordinate brews and distribution of this 5.0% XPA as best as possible to ensure there’s little crossover in supply (within Australia), while ensuring all breweries, particularly those impacted by the fires and resultant loss of business, are able to benefit significantly.

There will also be a larger scale brew of the same beer in kegs and cans that will be used to supply major Australian retailers to ensure the greatest reach and fundraising potential.

Any brewing company that wants to take part in brewing the Resilience Beer is asked to register their interest now at resilience.beer.

Registrations will close on 24 January 2020 and the beers will not be available until 24 February 2020.

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