Strongbow’s newest addition – the Summer Fruits range – is continuing its play for consumers in the younger age brackets with the announcement that it will be the official cider of the Future Music festival as it parties its way around the country in March.
The decidedly sweet-toothed range will have its own area at the festival, complete with Foam Party, DJs and exclusive music line-up.
For those unfamiliar with the event, it began in 2006 in Sydney and this year will feature everyone from global sensation PSY (yeah the Gangnam guy) to British alt band Bloc Party, and old-school electronic group The Prodigy, as it tours the country.
Unsurprisingly it attracts a young festival crowd, a newer market for the Strongbow brand whose original cider styles are often viewed as a brand for the older demographic.
Fruits are available in: apple cider with strawberry and
kiwi, apple cider with mango and passionfruit, and pear cider with strawberry and raspberry.