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Sink_your_teeth_into_Carlton_Draught_Wagyu_Beef,_made_from_beer


8th April 2011

Australian mouths are set to water this week, as Australia’s largest selling tap beer, Carlton Draught, brings Australia’s CUB is billing as the “greatest tasting meat” to Victoria.

Available for tasting on 15th April in Croydon, Melbourne, the specially created Carlton Draught Wagyu Beef is made from beer, coming from cattle raised on a diet of Carlton Draught malted barley and hops. Carlton Draught partnered with free range farm, Jac Wagyu, to rear 20 head of cattle on the quality ingredients used to createpopular draught beer, Carlton Draught.

The result of this program is a modern twist on a classic Australian pub tradition of beer and meat trays.

“Carlton Draught and pub meat trays are both classic Aussie traditions,” said Vincent Ruiu, Carlton Group Marketing Manager.

“The only way we could make this better was to combine Australia’s favourite draught beer with Australia’s finest meat trays.”

The meat has been produced to celebrate the Carlton Draught Massive Meat Wheel promotion which gives Aussies the chance to go for a spin on the world’s tallest cantilevered observation wheel, the EDF Energy London Eye, competing to win $100,000 and a meat tray.

The Carlton Draught Wagyu Beef will be available for sampling at a series of pub tasting events across Australia including:

NSW

  • Longueville Hotel, Lane Cove, Sydney – 11 April
  • Nelson Hotel, Bondi Junction, Sydney – 16 April
  • Orient Hotel, CBD, Sydney – 14 April
  • Paragon, CBD, Sydney – 21 April
  • Oaks Hotel, Neutral Bay, Sydney – 11 April

QLD

  • Pineapple Hotel, Kangaroo Point, Brisbane April 8 and April 15

VIC

  • Dorset Gardens Hotel, Croydon – 15 April

TAS

  • O’Keefe’s Hotel, Launceston – 19 April
  • Shearwater Country Club, Shearwater – 21 April

WA

  • The Byrneleigh, Nedlands – 13 April
  • Oxford Hotel, Leederville – 13 April
  • Squires Loft, Subiaco – 13 April
  • The Mighty Quinn Tavern, Tuart Hill – 13 April
  • The Flying Scotsman, Mount Lawley – 13 April

Also a limited amount of the Carlton Draught Wagyu Beef will be available for Australians to purchase directly from Jac Wagyu or one of their preferred suppliers via the company’s website www.jacwagyu.com.au

For more details on these tasting events and other events in different states watch for updates on the Carlton Draught Facebook page at www.facebook.com/CarltonDraught

For more information on the Massive Meat Wheel promotion visit: www.CarltonDraught.com.au

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