The Royal Perth Beer Show will be including a Packaging Design class in its competition this year. Exhibitors are encouraged to enter a single beer bottle with the label and bottle closure attached. The aim is for constructive feedback to be provided to the breweries regarding desired target markets, and effective communication and promotion of the brand.

The class will be judged by an expert marketing and design judge based on design, visual communication, and overall package. Gold, silver and bronze medals will be awarded where deemed worthy.

For interstate commercial entrants there is also a free freight option from a centrally located pickup spot in Adelaide, Melbourne and Sydney.

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