Media Release 22
nd August, 2012 – Drinkworks Australia is pleased to announce a new distribution, marketing and sales agreement with successful New Zealand cider brand Old Mout Cider.
Sales and marketing drinks focused company Drinkworks Australia adds established retail cider brand Old Mout to its select portfolio of premium beer and cider brands for the Australian market. As part of the new agreement Drinkworks will be responsible for all sales and distribution of Old Mout Cider within Australia from 1st August, 2012.
Old Mout Cider brand will be incorporated into Drinkworks portfolio of existing brands, which includes Monteith’s craft beer and cider, Tiger Beer, Bintang, Estrella and Tui.
Judd Michel, Managing Director of Drinkworks Australia said, “The Australian cider category has seen, and is forecast for, significant growth in the coming years. So from a Drinkworks perspective we are extremely pleased to have come to this agreement with Old Mout, and put ourselves in great footing for this expected cider market increase. The addition of Old Mout Will definitely complement our popular Kiwi Monteith’s cider brand and will offer customers another intriguing cider proposition.”
Justin Hall, Managing Director of Old Mout Cider said, “Drinkworks have an impressive distribution network within Australia and have done a fantastic job with the brands currently in their portfolio. We are pleased to have signed the distribution and sales agreement with Drinkworks, and feel that this is a positive step for the Old Mout brand within Australia.
For more information please contact:
Drinkworks General Manager
T. 02 8383 0600