19th April 2011

Liquor Alliance and its retail marketing brand, Thirsty Camel Bottleshops, are very pleased to announce the appointment of Michael Ismailoglu to the key role of National Retail Trade Promotions Manager.

Michael will take over the National Manager role from Tracey Varga, who leaves Liquor Alliance on 13 May for maternity leave.

Michael joins Liquor Alliance from Fosters, where over the past 10 years he has gained a wealth of experience in the industry in customer marketing and business development, including time in New Zealand as Trade Marketing Manager. Currently Michael is National Trade Marketing Manager for Victoria Bitter.

Liquor Alliance Chairperson, Robert Gillies, welcomed the appointment and the experience Mr Ismailoglu brings with him.

“On behalf of the Executive of Liquor Alliance we welcome Michael and guarantee continued support to our Thirsty Camel Members and Trading Partners,” he said.

“As Liquor Alliance and the Thirsty Camel Bottleshops brand continues to grow throughout Australia, Michael’s role is to continue the great work done by Tracey over the past two years, building supplier relationships and delivering an ultra strong National Promotional Program.”

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