Lion today announced an expansion of its partnership with Grupo Modelo to include the distribution of Pacifico and Negra Modelo in the Australian market.
Managing Director of Lion Beer, Spirits & Wine Australia, James Brindley said “The expansion of our distribution arrangement reflects Grupo Modelo’s confidence in Lion as its chosen distributor in this region, following the successful transition of Corona Extra to Lion in March 2012. Pacifico and Negra Modelo are highly differentiated Mexican brews that will complement Lion’s portfolio and continue to add great product diversity in niche on and off premise channels and Mexican specialty venues.”
Garry Hastings,General Manager,Modelo Oceania Region said “Pacifico and Negra are both great brands that give Lion the opportunity to leverage the wave of interest in all things authentically Mexican. Both brands are 100% brewed and bottled in Mexico and will appeal to consumers who are seeking easy drinking, yet distinctive flavour profiles.”