By Andy Young, The Shout

The partnership will see Iron Jack provide AWDRI with financial and marketing support as well as volunteer hours from the marketing team, and the partnership has been welcomed by Iron Jack brand ambassador Nick Cummins, aka the Honey Badger.

“Working dogs are the hardest workers – they’re as tough as woodpecker lips, so I’m stoked that Iron Jack is helping AWDRI continue their awesome work and rescue more of these little fellas,” said Cummins.

The partnership means that AWDRI will be able to continue its efforts in rescuing working dogs across Australia, providing vet work, training, rehoming and increasing fundraising and awareness opportunities.

“With the support of Iron Jack, AWDRI will be able to continue to provide rescue working dogs with shelter, food and vet assistance, as well as training and rehoming them on other working farms or with new families,” said AWDRI founder, Carey Edwards.

“AWDRI has saved more than 11,000 working dogs since 2007. We are the only dedicated rescue program devoted to training working dogs and placing them back at work on farms or in new homes, but we wouldn’t be able to do the work we do without the support of organisations like Iron Jack.”

Iron Jack is also launching a new television commercial, which will feature a dog, and will aim to continue the initial success of Iron Jack which has sold over three million litres in its first two months.

Iron Jack is also nominated for Best Mid-Strength Beer and New Product of the Year at this year’s Australian Liquor Industry Awards. To see how it and the other finalists get on, book your ticket to the industry’s biggest party, taking place on 31 October at Royal Randwick.

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