Gage Roads has signed a two-year partnership with Rugby Australia to become one of the official beer partners for the HSBC Sydney 7s event, which kicks-off on Australia Day.
Gage Roads Single Fin Summer Ale will be available at bars around the stadium, while guests enjoying Rugby Australia functions and hospitality packages will have access to a selection of Gage Roads beers.
“The two-year partnership with Rugby Australia and the Sydney 7s means that fans will have the opportunity to watch the best of Australia’s home-grown talent while cooling off with a locally brewed craft beer,” explained James Purcell, Gage Roads partnerships manager.
“The Sydney 7s is Sydney’s biggest sport party, so we thought it was only fitting to offer spectators something special to cool off with. The first game kicks-off on Australia Day, so it only makes sense for a quintessentially Aussie beer to be on offer.”
Having craft beer at the HSBC Sydney 7s is a shift from the traditional lager-style offerings common to sporting events and reflects the broader shift in tastes among Aussie beer drinkers.
It has been a big six months for Gage Roads, which was appointed exclusive beer and cider supplier for the Perth Stadium last September.