23 March 2011
Mainstream newspapers are reporting Fosters have pulled key brands such as VB, Carlton Draught and Pure Blonde to Coles’ First Choice liquor stores and Woolworths’ Dan Murphy’s chains.
It seems both retailers were looking to sell carton’s of VB for as little as $28 though Woolies have since denied this was the case. The wholesale price of a slab of VBis usually $33.00. Fosters felt this tactic could damage the reputation of it’s brand.
Politicians and consumer groups have been praising the stance Fosters have taken in withdrawing their product including Independent Senator Nick Xenophon.
Reada full report from ABC News here.
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