Carlton & United Breweries (CUB) and the National Rugby League (NRL) have announced a new partnership, taking the relationship into its 19th year.
The elevated partnership will see CUB become the official beer and cider partner of the Kangaroos and Jillaroos national teams as well as the official beer and cider partner of the Holden State of Origin series.
Under the agreement, the VB Friday Night Football partnership will also continue.
“We’re delighted to continue our partnership with the NRL,” said Richard Oppy, CUB’s VP of Marketing. “It’s a terrific relationship and we are looking forward to taking our sponsorship leverage to the next level.
“CUB has a long association with rugby league in Australia and we’re proud to be continuing to develop world class fan engagement initiatives to support this great and iconic game.”
NRL Chief Commercial Officer Andrew Abdo said the NRL and CUB partnership would continue to deliver great outcomes for two of Australia’s most iconic brands.
“CUB has been a supporter of rugby league and its fans over many years and we thank them for a partnership that is extending to be one of our longest standing,” Mr Abdo said.
“We look forward to even greater opportunities together in the years ahead.”