From early September, Crown Lager will be available as a draught in selected bars around Australia – but it won’t be delivered through any old tap.
A specially-crafted tap has been engineered to control the flow rate into a bespoke Crown Lager glass, using “nucleated technology” to ensure a compact, lasting foam.
Group Marketing Manager for Crown Lager, Richard Oppy, says, “Crown Lager is Australia’s highest selling, Australian premium beer and so we’re thrilled to be able to offer the Crown Lager experience fresh from the tap.
“It’s an exciting next step for the brand and we look forward to consumers sharing Crown Lager draught in those celebratory moments that matter,” Oppy continues.
Crown Lager Draught will be available at selected bars, restaurants, hotels and sports clubs Australia-wide. RRP is $7 for a 300ml serve. For more details, head to theCrown Lager website.