![](https://beerandbrewer.com/wp-content/uploads/2012/08/8adb04400ee98abbc3cb224f82b29f47.jpg)
Coopers has caused a stir with their new advertising billboards that specifically target the night time crowds.
In an effort to differentiate their ads they teamed up with Chicago-based street artist Pose for an artwork that comes to life as the sun goes down.
![](https://beerandbrewer.com/news/946490ad0fdc17b3b899760a445128f0.jpg)
According to Pose himself the billboard doesn’t actually glow in the dark but uses ultraviolet paint that stays hidden until artificial light hits it – i.e. the streetlights. Pretty rad we say.