London was once known as the capital of the world for beer with the exporting of its famous brews all around the globe. Today, although there are fewer breweries, London has recently seen a growth in the number of its small brewers, which is being embraced wholeheartedly by Londoners. But of course, London’s reputation for fine pubs has always been there with some of the best in the UK to be found here; many have been places where history has been made.

Research has shown that over 60% of visitors to Britain say that they will visit a pub when they come to visit. The beer sponsor for the Olympics is Dutch brewer, Heineken but CAMRA, the Campaign for Real Ale, believes that we should be proud of our British heritage and show visitors to London what great beer and pubs we have in the Capital.

CAMRA’s London branches are coordinating a campaign to showcase what we have on offer. The objective is to raise the profile of British beer and pubs during the summer starting the first week in July, featuring the Ealing Beer Festival and including the Great British Beer Festival in August at Olympia.

Awebsite is up and running, which will list free of charge all the activities involving beer across London, whether it is a brewery open day, an event in a pub or a guided tour around some of London’s history making pubs. Pubs and breweries across the Capital are being encouraged to get involved to create one great month of celebration.

In addition, the London branches of CAMRA are producing a special edition of their London Drinker Magazine: ‘A Visitors’ Guide to London’, featuring pubs that appeal to a wide variety of visitors including heritage pubs, pubs with entertainment, pubs near markets and pubs with good food to name just a few of the categories. There will even be mention of pubs selling real cider. This will be available on the website, in selected London pubs and other outlets

Text supplied by CAMRA

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