Carlton Dry is reprising their Snowpad promotion from 2012 and will be sending a lucky winner and their mates to Falls Creek to stay in “the ultimate winter penthouse”. The promotion is certainly aimed at maintaining beer sales now that the traditional beer drinking season is over. The use of promotions such a these are becoming more common, with other breweries and brands also promoting speciality winter beers and winter buy-to-win promotions.

The Carlton Dry promotion kicked off on Wednesday, 29 May, and offers drinkers the chance to win “Flights for you and your mates to Melbourne from your nearest capital city. Chauffeured transfers down to Falls Creek in our Carlton Dry car. Four nights accommodation at the Snowpad. All meals (plus a fully stocked fridge of Carlton Dry!). Private snowboarding lesson and lift passes. fYVE snowboarding gear and boards for hire.”

The brand is also extending their sponership of the fYVE snowboarding team, World Heli Challenge, Warren Miller Movie Tour, Stylewars and the Mile High in 2013.

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