Ballistic Beer Co. has launched a new range of beers which will help support Great Barrier Reef restoration and research efforts.
Available exclusively in regional Queensland, Reef Lager and Reef Pale Ale were launched this week and 10 cents from every can sold at Ballistic’s Whitsundays venue will be donated to local Airlie Beach charity Eco Barge Clean Seas (EBCS).
Since July 2009, EBCS’ 1,700 volunteers have removed more than 213,000 kilograms of harmful marine debris and litter from the Whitsunday region. EBCS founding chair Libby Edge said the funds from Ballistic Whitsundays would be used to feed and medicate sick and injured turtles at the Whitsundays Turtle Rescue Centre.
“We are extremely grateful for this support, which will help alleviate the cost pressures of caring for these majestic creatures,” Libby said. “I love the fact that people can enjoy a tasty beer while knowing their money is going to a good cause. With this partnership, Ballistic Beer Co is helping raise awareness of the harm caused by marine debris. It’s a very Queensland thing to do.”
Ballistic’s David Kitchen said visitors to Ballistic Whitsundays could also donate their spare change to EBCS through a collection point at the venue.
Earlier this year, Ballistic expanded its footprint beyond their Brisbane venues in Salisbury, West End and Springfield and merged with two regional craft breweries to create Ballistic Whitsundays and Ballistic Bargara, in Bundaberg.
“Regional communities are the beating heart of Queensland and we know that if we want to become Queensland’s favourite craft beer, we need to expand beyond Brisbane and support causes that are important to locals, like protecting the Reef. We’re excited about what the future holds and are looking at other opportunities along the Queensland coast,” David said.
He said Reef Lager and Reef Pale Ale would soon be available at Ballistic Bargara also, where a new cause will receive donations from their sales.
“We’re in talks with a number of local Bundaberg not-for-profit groups, organisations and businesses and hope to make a partnership announcement at Ballistic Bargara in the near future.”