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VB to go solar in 2020

Victoria Bitter has announced that as of next year, the beer will be brewed with 100% offset solar electricity.

The beer’s shift to solar electricity will be powered by solar generated from the Karadoc Solar Farm under a 12-year Power Purchase Agreement (PPA). The Karadoc Solar Farm is one of Victoria’s largest solar farms.

Solar panels are also being installed on top of the Abbotsford Brewery in Melbourne and on Queensland’s Yatala Brewery. These panels are expected to be installed by next year.

“Australia’s most iconic beer will soon be one of the most sustainable too,” comments Chris Maxwell, Victoria Bitter marketing director. “Now we’re going to get the sun working for us. As a brand that is manufactured in Australia, we need to do our bit for the environment to ensure we can continue brewing for centuries to come.

“In the last year, we have removed all plastic from our can pacakging and we are proud that the iconic stubby uses less glass than any other similar-sized beer due to its efficient design. This means less energy required to product and distribute to all corners of the country.

“We’re not changing anything about the beer itself. The taste, the alcohol content, the ingredients and the way we brew will all remain the same. We’re simply enlisting the Australian sun to help make our VB.”

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