Bringing possibly the two best things in the world together is Hahn’s new bacon beer.
This, apparently, delightfully smoky brew is a special run – not available commercially unfortunately – to celebrate the first winner of the Hahn Academy, Pioneering Beering competition.
Hahn Bacon Beer, the first idea selected and prototyped by Hahn brewers, was submitted by Sydneysider Rob Slavin and selected from more than 600 ideas received by the Hahn Academy to-date.
Other winning ideas up for prototype consideration include oblong beer bottles – to save space in the fridge – and Honey Beer.
Slavin says idea simply came from his two favourite things. “I’ve always wanted to make my own beer, and what better way to do it than to unite the two great flavours of bacon and beer, with the pioneering spirit of Hahn brewers?” he says.
Jon Bradshaw, Brand Director at Lion was particularly enthusiastic about Hahn’s latest innovation. “At Hahn, we are constantly on the search for the next great pioneering beering idea to help Aussies get the most out of their beer experience,” he says. “This is why we have gone directly to the source – Aussie beer drinkers – to find out exactly what would make beer even better for them,” Bradshaw said.
To create Hahn Bacon beer, Hahn brewers crafted a full bodied, smoked malt lager, which has the distinct aroma of bacon and cured meats, offering a smoky taste to the drinker.
For those interested in trying a bacon brew it is a favourite in the States with Uncommon Brewers’ version arriving on shore recently.
To check out some of the other suggestions or to submit an idea visit www.hahn.com.au