16th September: Bluetongue Premium Beer opened its Bluetongue Bar at the Royal Exhibition Building last night as part of Taste of Melbourne.
To celebrate, Bluetongue held the first of two cooking demonstrations with Paul Mercurio. Well known for his passion for cooking with beer, Paul showed off his skills with a special demonstration, cooking his own Herb Marinated Quail recipe with Bluetongue‟s Traditional Pilsener beer, made exclusively for Taste of Melbourne customers.
Madeleine Stockwell, Brand Manager of Bluetongue said “We are delighted to have Paul on board to help us showcase the great taste of Bluetongue beer, and hope that customers will enjoy his next special demonstration on Saturday”.
“We are thrilled to be a part of this amazing event and excited to be able to share our triple hopped Bluetongue beers with Melbournians, particularly in the lead up to summer.”
As well as cooking demonstrations, the Bluetongue Bar will host a number of activities throughout the four day event including beer tasting master classes with and experienced Bluetongue brewer, and beer and cheese matches classes partnering with Jindi Cheese.
Paul Mercurio Bluetongue Cooking Demonstration:
Saturday 17 September at 2:00PM TIME: 2:00PM
WHERE: Bluetongue Bar at Taste of Melbourne – Royal Exhibition Building, Carlton WHAT: Paul Mercurio Cooking Demonstration
Bluetongue Premium Lager Battered Szechuan Flathead Tails recipe
Taste of Melbourne attendees can visit the Bluetongue Bar throughout Taste of Melbourne to sample Bluetongue’s Premium Beer range; Bluetongue Premium Lager, Bluetongue Premium Light and Bluetongue Traditional Pilsner.
Bluetongue Beer Tasting Master classes:
- Friday 16 September – 1.00PM and 6:30PM
- Saturday 17 September – 6.30PM
- Sunday 18 September – 1:00PM
Bluetongue and Jindi cheese matching class:
- Friday 16 September – 3:00PM and 8:00PM
- Saturday 17 September – 3:00PM and 8PM
- Sunday 18 September – 3:00PM
ABOUT TASTE OF MELBOURNE
15th – 18th September 2011, Royal Exhibition Building, Carlton
Taste of Melbourne is a unique event where discerning ‘foodies’ can discover the best food and drink available. Enticed by the promise of the city’s finest restaurants, these visitors will be searching for the best ingredients, gourmet foods, wines, beers and spirits available in Australia.
About Bluetongue Brewery
Bluetongue Brewery was founded in 2003 by four entrepreneurs who set out to create a premium Australian beer with the iconic stamp of their local region. The original Bluetongue Brewery was located in the Hunter region at Cameron Park, where a team of passionate local brewers oversaw the creation of the Bluetongue range of beers. After being purchased by Pacific Beverages in 2007, the brand continues to grow in popularity. Pacific Beverages, the joint venture Company formed by one of Australia’s largest non-alcoholic beverage companies Coca-Cola Amatil (CCA) and global brewer SABMiller, has invested $120 million into the construction of the new brewery which will be fully operational by mid 2010. The $120 million Bluetongue Brewery, which will have an initial annual capacity of 50 million litres, expandable to 150 million litres over time, will be the State’s second largest brewery.
About Pacific Beverages Ltd
Pacific Beverages, a joint venture between CCA and SABMiller, was formed in 2006 and began importing, selling and distributing premium beer brands, including Peroni Nastro Azzurro, Miller Genuine Draft and Pilsner Urquell, joined later by Miller Chill and Grolsch. In December 2007 Pacific Beverages acquired Bluetongue Brewery and its stable of Australian premium beers, including Bluetongue Premium Lager. In its four year history, Pacific Beverages has grown market share of premium beer in Australia from 3.6% to approximately 10 %.