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New Young Henrys beer marks Volcom milestone

Young Henrys have teamed up with Volcom to mark the surf, skate and culture brand’s 30th birthday with a new limited release beer – the Beer’a’dise Tropical Pale Ale (4.7%, 375ml).

Available from NSW bottle shops now, the birthday beer will be complemented in February with a floating skate and live music showcase on Sydney Harbour, headlined by Hockey Dad + friends, Ebony Boadu, and hosted by Froomes and Vaughan Blakey. In addition, Young Henrys and Volcom are offering the chance for one lucky individual and five of their mates to attend February’s event. By purchasing any Young Henrys or Volcom product you can go in the draw the draw by heading here.

Beer’a’dise, which features a blend of Aussie, Kiwi, American and Slovenian hops, follows Young Henrys’ and Rolling Stone’s collaborative beer The Unifier Hazy Pale back in March.

Young Henrys co-founder Oscar McMahon said: “Somewhere within the intersection of loud music, art, skateboarding, beer, and surfing lies many memories of our collective youths. Two companies that truly meet somewhere in there, are Volcom and Young Henrys, both ambassadors for a fun and wild lifestyle, social conscience, and defiance against all those that tell us to grow up and get a real job. Well, Volcom just flew in the face of that and grew up, hitting 30 years which is pretty big news. Definitely worth a beer, me thinks. To hell with the real job, long live the Stone!”

Shane Azar, Volcom’s marketing director for Australia and New Zealand, said: “Volcom was founded in 1991 in Costa Mesa, California by Tucker Hall and Richard Woolcott. They created the first brand to combine surfing, skating, snowboarding, music, and art under one banner, that instantly connected to an undercurrent of creative liberation. Now in 2021, as Volcom celebrates three decades of this pursuit, we are partnering with Young Henrys, a company that shares many of our values, to brew a beer that sips perfectly at a garage jam session, on the platform of the backyard ramp, or as you kick back over a long weekend. Cheers to 30 years!”

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