Little Creatures is marking 21 years of operation with the launch of two new beers and refreshed branding across their cans range.
Joining the brewery’s range will be the new Pacific Ale (4.4%) and the Hazy IPA (6.0%) and along with Little Creatures’ signature Pale Ale and their XPA they will be available in cans. The new designs feature the Little Creatures cherub as their centrepiece.
“Twenty one years ago, we were pioneers in the American Pale Ale style of craft beer here in Australia. Today, we continue to play a leading role in the industry and importantly the community when it comes to flavour forward, distinctive aroma, hoppy beers,” head brewer Ross Gosling said.
He said the Pacific Ale captures big hop tropical flavours without the bitterness while the Hazy IPA, due out later this month, was being released as a response to the style’s popularity in the marketplace.
“IPAs are seeing huge growth here in Australia, and this is really being led by Hazy IPAs. Our previous IPA was more of a West Coast style, which was quite hop-forward, but our new Hazy IPA has bigger, juicier, fruitier flavours. This is really the first of many IPA innovations you can expect to see from Little Creatures over the next little while.”
The new beers and cans range will be available nationwide in four and 16 packs.