Konvoy has expanded its keg tracking business with the intellectual property purchase of the Onalytics cellular keg tracking technology from its Portugese owners.

Konvoy said the cellular technology complements their current Sigfox device and will allow them to push into more international markets, particularly North America. They said it would also reduce the risk of product delays as component shortages persist within the global supply chain.

“This acquisition is precisely what Konvoy needs to expand internationally in the market,” Konvoy founder Adam Trippe-Smith said in a statement.

“Our Katch technology solution is fit for purpose in ANZ, Asia and EMEA but the complementary cellular technology means we can expand rapidly into North America.

“Konvoy’s aim is to use technology to improve the keg industry, refine processes and efficiencies in logistics which will have a beneficial environmental impact with reduced transport times.”

As part of the deal Konvoy has retained the Onalytics team “to continue refining the device and increase the speed to market”.

Konvoy’s general manager of technology business Marc Eggins said: “We have been extremely busy building the next 2.0 version of the Katch beacon and with Onalytics technology onboard we are now able to refine it further, reducing the price point for the market and also increasing the efficiencies of the beacon globally.

“It’s a very exciting time and we are looking forward to working with the retained Onalytics team to bring this to market quickly.”

Onalytics’ Cristina Raposo added: “We are thrilled to have the opportunity to collaborate with Katch and continue our work from the past few years, in keg tracking and monitoring technology development.

“We’re joining the Katch team to accomplish a bigger vision: together we can be faster and stronger, focus on expansion into new markets and work towards a world first keg tracking technology.

“To customers around the world, what this means is that they will have faster access to an affordable and reliable technology that can provide extraordinary results in a short amount of time and help their businesses thrive.

“We will continue to work on adding value to the beverage industry, by enabling breweries to be more sustainable, streamline keg logistics, and control the quality of beer served to customers.”

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