Australian non-alcoholic craft beer producer Heaps Normal has become an accredited B-Corp and joins Capital Brewing, Stone & Wood, Brick Lane and 4 Pines as the local brewing companies to achieve the status.
The brewing company received an overall impact score of 95.1. The threshold for B-Corp status is 80 while the average company has a median score of 50.9 percent.
Heaps Normal co-founder and CEO Andy Miller (pictured above on the left with fellow founders Pete Brennan, middle, and Ben Holdstock) said: “B-Corp is a gold standard for business done better, so we’re really proud to not only have achieved certification, but to have become the first dedicated non-alcoholic brewery in Australia to do so.
“We’re always looking for ways we can improve how we do business, but to have this recognition reflects the team’s hard work in putting people and the planet at the core of what we do.
“The B-Corp mission to transform business into a force for good resonates strongly with our own. We have a standing commitment to provide a significant portion of our resources to effective charitable giving. Our aim is to make real positive impact in our community.”
Heaps Normal has in place a Purpose Program, which was based upon B-Corp’s own Design to Give impact business model. The program sees the brewery give two per cent of its annual revenue towards causes aligned with the business’s social and environmental mission.
This donation is split between two further social and environmental responsibility groups, 1% For The Planet and 1% For The People. Heaps Normal is also a certified 1% For The Planet member.
B-Corp certification is Heap Normal’s latest move to support environmentally and socially beneficial programs, having previously partnered with OzHarvest, Support Act, and the Seabin Project. The brewery is currently working with not-for-profit organisation Rainforest 4, and is a major partner of Sydney Rangers FC, a gay and inclusive men’s football club.
March is B-Corp month, if you’re interested in learning more about B Corps, read our sister title National Liquor News’ feature here.