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Endeavour Group’s non-alc drinks sales surge

Sales of non-alcoholic drinks at BWS and Dan Murphy’s have increased more than 83 per cent in the past year according to sales data from Endeavour Group, with alcohol-free beer proving to be the biggest seller in the category.

Both BWS and Dan Murphy’s are now expanding their range of non-alcoholic beverages to meet the increase in demand, with Dan Murphy’s to soon boast one of the country’s largest offerings with more than 200 different products to choose from.

“The majority of customers are choosing non-alcoholic drinks because they want to moderate, which is a reflection of a broader trend of Australians drinking less but better,” Endeavour Group’s head of merchandise transformation Bree Coleman said. “Many also simply enjoy the taste of the new wave of non-alcoholic drinks. The quality and innovation is quite incredible.

“Non-alcoholic beer has been around for quite some time, and brewers have really managed to perfect a product that tastes like the alcoholic version. Now, we are also seeing a great range of delicious non-alcoholic craft beers explode on the scene.”

Although beer and wine are the best selling non-alcoholic drinks, the sales for non-alcoholic spirits (136 per cent growth in the last 12 months) and pre-mix (968 per cent) are the fastest growing.

“The gin-essaince and the premix premiumisation are trends that are reflected in customers wanting to explore non-alcoholic options in those categories,” Ms Coleman said.

The new and improved range of 200 products at Dan Murphy’ will be available nationally via online orders, and will be available in 20 physical stores to begin with from mid-July.

“We have chosen these 20 stores because they are the biggest sellers of non-alcoholic drinks, so we think the local customers will appreciate the expanded range.”

The first 20 Dan Murphy’s stores which will have the entire new range in stores are:
ACT: Dickson, Canberra Airport (in August)
NSW: Double Bay, Frenchs Forest, Mona Vale, Casula
VIC: Ocean Grove, Hawthorn East, Richmond, Alphington, Prahran, Glen Waverley
SA: Noarlunga, Glenunga
QLD: Noosaville,The Gap, Middle Park
WA: Kelmscott, Como
TAS: Launceston

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