Woolworths has agreed to discontinue its Duff Beer brand following a complaint that the product and its advertising would appeal to children.

The Alcoholic Beverages Advertising Code (ABAC) Complaints Panel found that, regardless of any efforts by Woolworths to downplay its links with The Simpsons, Duff Beer was intrinsically linked with the program. The Panel upheld the complaint by the Alcohol Policy Coalition.

Woolworths became a signatory to the ABAC Scheme in June last year. A spokeswoman said the company will respect the Panel’s adjudication and will discontinue the product after its existing stock is sold.

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