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Australians to judge global beer awards

Four Australians have been added to the 2021 Craft Beer Marketing Awards judging panel as the event goes global in its second year and accepts entries from Down Under.

(Pictured above, and clockwise from top left) Two Birds co-founder Danielle Allen, Mighty Craft engagement manager Tiffany Waldron, Hop Products Australia marketing specialist Grace Irwin and Beer Cartel director Richard Kelsey will help make up the 350 person panel that features beer, marketing and design industry figures. The most notable of these, albeit not strictly in terms of beer, is famous artist Ralph Steadman, best known for his illustrations for the Hunter S Thompson novel Fear and Loathing in Las Vegas.

The Craft Beer Marketing Awards (CBMA) launched last year and featured over 30 categories that recognised beer marketing and design success in the American market. Award categories included all aspects of brew marketing – from labels to logos and tap handles to taprooms as well as social media and merchandise.

For this year’s awards, where entries close on January 29 and winners are announced March 30, the scope has been widened to accept entries from across the world of craft beer as well as to hard seltzer, mead and cider makers. Two new categories have also been added. The pandemic marketing category will look at original marketing done during the COVID-19 outbreak and a human rights category will celebrate those who support the fight for equality through different forms of marketing and design.

Entries are divided into five regions: North America/South America; United Kingdom; Europe; Asia-Pacific/Australia/New Zealand; and Middle East/Africa/All others.

Winners receive CBMA Crushie trophies that are created by the same New York City firm that creates the Emmy Award and MTV Moonman trophy. Platinum and Gold Crushies are awarded in each region. A newly designed Global Crushie will be awarded to those who opt-in to be judged at the global level in addition to being a regional entry.

For more information, head to the CBMA website.

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