In a unique partnership with QLD Music Trails, Australian beer brand Travla will be the official partner for a 2,200km self-driving journey through the heartland of Queensland.

Taking place from April 13 to 21, The Outback Trail provides essential assistance to drought-stricken Aussie communities and farming families through a nine-day musical journey, complemented by refreshing offerings from Travla beer as travellers make the roundtrip to/from Brisbane.

Travla Co-founder Travis Fimmel has shared his excitement about the new partnership.

“Travla is about real people and celebrating the real Australia. For us, partnering with the team at QLD Music Trails for the Outback Trail is exactly how we want to showcase that genuine connection to the country.

“I grew up on a farm so I know how tough it is,” he continued. “Through this partnership, we also get the chance to work with Drought Angels again, which is an incredible organisation. We’re looking forward to helping them support farming communities that need it. We’re also ready for the fun, the beers, and some great music. Come along for the ride.”

Each stop along the way will celebrate some of Queensland’s most iconic music moments and local hospitality, with the option for travellers to curate their own itinerary through a series of events along the self-guided trail, featuring live performances by artists such as Troy Cassar-Daley, Travis Collins, Ball Park Music and more.

While travellers enjoy Travla brews and musical experiences, they will also lend a hand to struggling farming families through Drought Angels, and have the opportunity to contribute directly through on-site donations.

As the official charity partner of The Outback Trail, Drought Angels provides crucial financial assistance, food hampers, care packs and mental wellbeing support to over 4,800 Aussie farmers and rural communities battling natural disasters across Australia.

“Drought Angels plays a crucial role in providing assistance to rural farming communities across Australia,” said Daryl Raven, CEO of Queensland Music Festival.

“By integrating Drought Angels into The Outback Trail, we aim to raise awareness and show support for those affected by natural disaster and hardship, while showcasing the beauty and resilience of Queensland’s outback.”

Launched by QLD Music Trails, which offers unique ways for music enthusiasts to explore Queensland’s landscapes, The Outback Trail visits Goondiwindi, Nindigully, Charlotte Plains, Quilpie, Tambo, Charleville and Roma.

Raven also expressed his gratitude for the partnership’s focus on promoting tourism and culture in Queensland.

“Music has always been an integral part of Queensland’s identity, and The Outback Trail provides a platform to showcase the talents of nationally recognised and local musicians, while highlighting the breathtaking landscapes of the outback,” he said.

“By joining forces with Travla beer, we’re able to offer travellers a multi-sensory experience that captures the essence of our region.”

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