The Hills Cider Co has signed a new distribution deal with Australian-owned premium beverage distributor Craft Revolution.
The appointment follows The Hills Cider Co’s recent acquisition by the Jetty Road Publican Group, a group of high-profile investors headed by ex-CUB CEO Peter Filipovic, whose beer brand Jetty Road Brewery also joined the Craft Revolution portfolio in November 2023.
Campbell Speers, Craft Revolution CEO, welcomed the acquisition: “As Craft Revolution continues to expand its footprint across Australia, we’re thrilled to have the opportunity to represent this authentic cider. The Hills Cider Co are committed to sourcing the finest local ingredients to produce their full bodied range of cider products.
“Craft Revolution is proud to represent one of the few cider producers in Australia that maintain land to hand control over their product, with their continuing focus on eco-friendly production practices and waste minimization.”
Speaking on behalf of the Jetty Road Publican Group, which includes Mark, Leigh and Nathan Rowe of Paramount Liquor, and media personality Mick Molloy among others, Peter Filipovic said:
“Following our recent acquisition of The Hills Cider Co from Mighty Craft, we sought a partner that could accelerate the growth of this well-performing brand, an icon that has put Adelaide Hills on the map in the cider category.
“Craft Revolution’s wide distribution network and dynamic approach to marketing sets us up for a very successful start to 2024,” he added.
The Hills Cider Co, whose The Hills Cider Draught will be available as a tap offering, joins Craft Revolution’s strong portfolio of premium spirits and international, mainstream and craft beer, made up of local and international brands.