ALDI is kicking off the Christmas season by opening a pop-up pub that will serve the new ALD IPA beer for just $3.25 a can.

Open for one night only on Wednesday 13 December in Sydney, Special Brews by ALDI will sling cold tinnies of the new ALD IPA, along with gourmet chippies and exclusive merch to complete the urban pub vibes.

The pub will give thirsty Sydneysiders the opportunity to enjoy an exclusive taste of the new beer, which was brewed in partnership with BrewDog, before it hits shelves in stores which sell alcohol across Australia on Wednesday 20 December.

The pop-up will be located at Hotel Sweeney’s in Clarence Street, Sydney, and will open from 3pm-7pm only. Customers can purchase up to three cans of ALD IPA at the event.

All proceeds from the pop-up will go to charity partner Camp Quality.

Leave a comment

Your email address will not be published. Required fields are marked *