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Coles Liquor and Endeavour Drinks step up to help craft brewers

Royal Sydney

Coles Liquor and Endeavour Drinks have offered their support to craft breweries during the COVID-19 crisis.

The Coles liquor team has sent out a message, calling on local craft beer, wine and spirits producers in NSW and Victoria, and offering to sell their products through their stores.

In the statement, Coles said:

“We believe in supporting local producers and would like to offer you the opportunity to sell your product through our stores, hopefully making up for some of the lost business you might be experiencing as a result of recent bar and restaurant closures.”

Endeavour Drinks has responded to the travails of the industry by enacting three proposals.

First of all, effective for three months from 31 March, the company has reduced payment terms to all suppliers with under $1m revenue to 14 days from the invoice date.

Secondly, Endeavour Drinks stores are actively looking to add local products to their line-up.

“Working with local breweries we will look to undertake extended local ranging through until August 2020 to support through this challenging period at both Dan Murphy’s and BWS stores,” Endeavour Drinks said in a statement.

Third, producers with small ranges are now able to list their products on Dan Murphy’s online marketplace.

“We manage the transaction, customer communication and logistics, the brewery just picks and packs the order and gets it to the post office,” the statement continued. “To maximise interest from customers, Dan Murphy’s will accelerate promotion of ‘Direct from Supplier’ to its nationwide ‘My Dan’s’ database in the coming weeks and months.”

The IBA has celebrated the “generous support” from the groups.

“This [the Coles announcement] is particularly useful for our regional members that may not have the same logistics options as our metro-based members,” chairman Pete Philip said.

“They [Endeavour Group] are also looking at implementing the #KeepingLocalAlive campaign in-store and on their websites and will be opening up opportunities for IBA members to get into local stores.”

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