National industry body Cider Australia has opened tickets sales for the national cider conference to be held in Batlow, New South Wales on May 19 and 20.

Internationally-respected retail marketing and horticulture expert John Stanley will present a keynote address and workshop at the AusCider 2022 conference focusing on the new post-Covid marketplace we find ourselves in. 
John’s presentation It’s Time to Get Naked will discuss strategies to increase customer count and average sales per customer, and his interactive workshop will take this concept further and drill down into what individual businesses need to do to successfully execute new ideas. 
President of Cider Australia and co-owner of LOBO Cider Warwick Billings said the conference program offers a unique mix of cider education in the areas of production, growing systems, science, sensory analysis and business and marketing. 
“We are running a hybrid event to manage the new Covid-normal and the silver lining to the cloud of disruptions we have faced over the past couple of years is being able to broaden the program of speakers to include leading cider experts from the United States, France and Japan,” said Warwick. 
“Our virtual guest speakers will join an impressive line-up of Australian producers, researchers and technical specialists in the only conference of its kind in Australia.”

AusCider 2022 includes a cidery/orchard tour and conference dinner and coincides with the annual Batlow CiderFest on Saturday May 21. 

Tickets to AusCider 2022 are now available via Eventbrite

For more information go to

This is a media release distributed by Cider Australia.

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