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Ampersand Projects expands high ABV range

Independent Australian alcohol producer Ampersand Projects has expanded its range of high ABV vodka RTDs, releasing two flavours at six per cent ABV.

The Vodka Soda & Passionfruit and Vodka Soda & Watermelon RTDs both have no sugar, carbs and gluten, and come in at just 104 calories. The RTDs are designed to recruit a new type of consumer into the Ampersand Projects brand, filling a gap left by the abundance of low ABV RTDs, particularly seltzers, entering the market recently.

The two new RTDs cater to consumers looking for high quality, stronger flavoured drinks options without the sugar. Made with real vodka, the RTDs and the chosen flavours are balanced with no funny after taste.

“We’ve selected on-trend flavours and injected some much needed innovation into the high ABV light RTD category. Consumers are still looking for extra strength products to replicate the serve they might expect to get in a bar environment,” said Marcus Kellett, Co-founder of Ampersand Projects.

“We have formulated some really light and balanced combinations that are low sugar, low carb and low calorie.”

Vodka Soda & Watermelon and Passionfruit 6.0% are available now via wholesalers around the country.

Contact the team at Ampersand at hello@ampersand-projects.com to place your order.

www.ampersand-projects.com

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