peroni

Target Group: Modern Sophisticates, 21 to 35 Marketing Highlights: Highly-targeted launch goes after trend setting destinations like Nikki Beach in Miami. Will sponsor Fashion Week in New York. Challenges: Miller […]

Target Group: Modern Sophisticates, 21 to 35
Marketing Highlights: Highly-targeted launch goes after trend setting destinations like Nikki Beach in Miami. Will sponsor Fashion Week in New York.
Challenges: Miller has relaunched Peroni here in the U.S., so it’s a relative newcomer, facing fierce competition in the import category.

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