Gage Roads Brew Co have partnered with the Perth Bears in a deal that brings Australia’s newest NRL team together with one of the country’s leading independent brewers.
The multi-year exclusive beer partnership will see Gage Roads featured on the club’s match-day shorts, along with exclusive national pour opportunities.
The club is set to join in the 2027 season, but until then the two brands will come together to build fan activations, beer collaborations and local community events that will engage fans in both Perth and the Bears’ original home, North Sydney.
Gage Roads Co-Founder and Managing Director John Hoedemaker expressed his excitement over the partnership set to take the club and beer national.
“Whether it’s breaking tackles or brewing beers, the Perth Bears and Gage Roads are proud to be in it together. Sport and beer share a common value in bringing people and communities together. The team at Gage Roads are excited to do that by backing the Perth Bears and helping support rugby league across WA.
“This is also a truly national partnership. We acknowledge the amazing history of the Bears and are excited to raise a stubby, tinny or glass with Bears’ fans from Perth, North Sydney and everywhere in between,” he said.
Perth Bears CEO, Anthony De Ceglie, shared the sentiment adding that the club was honoured to be partnering with a Western Australia success story in Gage Roads.
“Gage Roads embodies everything the Bears stand for: a commitment to local excellence with a national footprint. We are two WA companies getting together to back a bold national vision for rugby league. Just like the Bears’ legacy connecting supporters from North Sydney to WA, this partnership stretches across the country, bringing fans from both coasts together.
“This sponsorship deal puts the Bears on track for another NRL record – this time for our shorts. And I can’t wait for the moment people can go to Gage Roads’ majestic Fremantle brewery and ask for a pint of ‘Bears Beer’ on tap,” he added.
Celebrating 20 years in 2025, Gage Roads Brew Co has grown to become one of Australia’s leading independent breweries while the Perth Bears continue to build momentum off the field in the lead up to their starting season.
The club emphasised that the addition of Gage Roads Brew Co to its commercial partner portfolio reinforces its commitment to aligning with brands that share its bold vision and local pride.
