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Appleton relaunch with new blend and look

Appleton Estate Jamaica Rum have introduced a new blend and redesigned packaging to celebrate their Australian relaunch.

“We’re unveiling a fresh look for both our permanent collection of rums and our limited-edition versions, while maintaining our commitment to exceptional liquid,” said Master Blender Joy Spence. Each barrel of Appleton Estate rum is hand-selected by Spence, the first female Master Blender in the spirits industry.

“We hope that our new look and blend elevates the high-end cocktail and sophisticated sipping experience, while continuing to spread the joy of rum, globally.”

Alongside its Signature Blend and 12 Year Old Rare Casks Blend, Appleton Estate has introduced an 8 Year Old Reserve.

Appleton said the 8 Year Old Reserve reveals aromas of spicy fruit and oak, followed by hints of honey, vanilla and their signature orange peel note. The rum comes with a minimum age guarantee, reflected on its packaging.

“As consumers seek distinctive experiences and more meaningful connections to brands, Appleton Estate is one of the few rums in the world to claim a terroir, and the only rum with one as unique as the Nassau Valley.

“Appleton Estate rums are produced from ‘cane to cup’ with each step of the production process carefully managed – from harvest and creation of our molasses to distillation, blending and bottling.”

Spence said “creating rum is a labour of love and a true art”.

“Jamaica has a pulse unlike anywhere else, and this vibrant energy gets channelled into everything we do, especially our world-class rums,” she said.

Appleton Estate’s new packaging features a redesign of the bottle shape and a sophisticated new cork closure.

Beneath the closure, the neck label illustrates the Appleton Estate distillery, located in the heart of Jamaica’s Nassau Valley, followed by an embossed “1749” stamp in the glass, marking the date of the Estate’s establishment.

The new label tells the story of each rum blend, as well as details on the unique distillation process, including the use of Jamaican limestone-filtered water which is vital to the rum’s richer and fuller flavour profile.

Appleton Estate is available at Dan Murphy’s and other liquor retail outlets.

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