8th April 2011
Kiwi beer-thinkers, Ian Williams and Anders Warnhave solved a problem faced by millions of brewers around the globe and produced the world’s first personal brewing device, unveiled in Auckland this afternoon.
The WilliamsWarnisan all-in-one brewing machine capable of creating commercial-quality beer in as little as seven days. The machine’s innovative design and patented process ensures minimal oxidation, making beer produced in the WilliamsWarn the freshest beer in the world.
“Wesee huge potential for the WilliamsWarnin the home, workplace, bar or cafe, not just in New Zealand but also globally,” says Ian Williams, New Zealand’s first qualified Brew Master andco-founder of WilliamsWarn.
“The global beer industry is worth US$330 billion per year and there is a noticeable trend towards craft brewing. WilliamsWarn gives people the opportunity to create their own high-quality beer, while also having the freedom to experiment andcreate their own twist on classics.”
More than a third* of New Zealand males have tried home-brewing but most have not carried it through because of the time involved and the low-quality beer produced.
The WilliamsWarn solves 12 of the key problems faced by home brewers, such as the carbonation process, temperature control and clarification, to make beer brewing simple and fast.
Themachine was initially dreamt up by Ian Williams in 2004while discussing the difficulties of home-brewing with his uncle on a trip back home from his base in Denmark. He began researching the problems associated with home-brewing and partnered with Anders Warn, a food technology engineer and close friend, to create the solution.
WilliamsWarn will initially be sold in New Zealand only, however there are plans for expansion throughout the rest of the world.
“We’ve already been talking to people in Qatar, Dubai and expats who live in countries where beer is expensive to buy who are very excited about being able to brew world-class beer in their own homes.”
WilliamsWarn was developed with the help of government funding from the Ministry of Science and Innovation (MSI)’s TechNZ business support programme.
MSI Director Sector Investments (Manufacturing & ICT) Mark Gallagher says that TechNZ funding is available to innovative New Zealand firms at all stages of growth.
“This company has taken a good idea through the research and development process, resulting in an appealing niche-market product that has the potential to be one of New Zealand’s export success stories.”
A WilliamsWarn personal brewery will cost NZ$$5660+ GST and will be available from today. Those interested in buying a WilliamsWarn can place an order via the website www.williamswarn.com
Each machine will come with a unique number starting with WilliamsWarn 001, which was showcased this afternoon in the Auckland Art Gallery.
*WilliamsWarn survey of 661 New Zealanders