Beer & Brewer Reader Survey 2012

1. Which of these sentences best describes you?
-- Please select -- I’m a beer enthusiast I’m a homebrewer I’m new to beer and interested I’m in the trade (brewing/wholesale/retail) I’m media/journalist None of the above Other Other:

2. If a Homebrewer which of the following do you mostly brew:
-- Please select -- Concentrate/extract Mini/partial mash All grain/ full mash

3. I drink
Beer
Cider
Whisky
Coffee
Wine/Champagne
Spirits
Homebrew
Other

4. The brand of each I drink most is:
Beer
Cider
Whisky
Rum
Vodka
Tequila
Gin
Other Spirits
Coffee
Wine/Champagne
Homebrew
Other

5. Which of the following do you mostly purchase at a liquor store:
-- Please select -- Single bottle 4-pack or 6-pack Carton of 12/16/24/30 Mixed 4/6/10/12/24 pack

6. Which pack type do you prefer to drink from?
-- Please select -- Beer Glass Glass Bottle Can PET Bottle 5L Keg Other Other:

7. Do you prefer to drink beer:
Draught Packaged

8. What are you happy paying for
4-pack or 6-pack under $20
4-pack or 6-pack over $20
Carton of 12/16/24/30 under $60
Carton of 12/16/24/30 over $60

9. How many different brands of beer would you try/drink per month?
-- Please select -- 1 2-3 4-6 7+

10. Where do you mostly drink beer?
-- Please select -- Away from home (pub, friends etc.) At home

11. How do you purchase beer/homebrew?
Liquor store
Pub/Bar
Homebrew shop
Online
Mail order
Other

12. What styles of beer do you drink most?
Lager (Pale, Pilsner)
Lager (Dark,Bock)
Ale (Dark, Bitter, Strong)
Pale Ale (Australian/NZ/English/US)
Stout/Porter
Wheat
Fruit/Spice
Gluten Free
Other

13. What categories of beer do you drinkmost?
Commercial/Full Strength
Craft (Local)
Craft (Imported)
International
Non-Alcoholic
Light
Mid-Strength
Other

14. What origins of beer do you drink most often?
Australia
New Zealand
Europe/UK
North America
Asia
Middle East
Other

15. On average, how much would you spend on liquor/homebrew each month?

16. Are you interested in attending classes/events such as:
How to Homebrew (all levels)
Beer & Food Matching
Beer Tasting Master classes
Beer Dinners
Beer & Brewer Awards
Beer & Brewer Expo
Setting up a microbrewery
How to retail beer
Other

17. Gender?
Male Female

18. Region of Residence
-- Please select -- ACT NSW NT Qld SA Tas Vic WA New Zealand – North Island New Zealand – South Island International

19. Your age group?
-- Please select -- 18-24 25-34 35-49 50-64 65 and over

20. Occupation
Trade (Brewing, liquor wholesale/retail) Consumer

21. If a consumer, are you a:
-- Please select -- Tradesperson Teacher Government/Defence Computing & IT Medical/Nursing Sales Manager Other Other:

22. If in the trade, are you a:
-- Please select -- Brewer Homebrew Supplier/Retailer Brewing Supplier Liquor Wholesaler/Distributor Liquor Retailer on/off-premise Other Other:

23. Which other magazines do you read, if any?

24. Which other hobbies/interests do you have?
BBQ/Entertaining
Fishing/boating
Sport – Motor (Car/Bike)
Sport – Cricket/Tennis/Bike riding
Sport – Snow sports, Rugby, League, AFL
Poker
Collecting
Fitness/Health & Well Being
Business & Finance
Watching Movies/DVD/Blue-ray
Watching TV
Watching Foxtel
Travel-local/weekends away
Travel-overseas
Other

25. How do you buy/read the magazine?
-- Please select -- Subscriber Retail (bottleshop, brewery, homebrew shop, newsagent, etc.) iTunes App I read a friend’s/retail copy for free I don’t read the magazine

26. What are your favourite sections and regulars in the magazine?
Up front (Letters to the Editor)
Beer Talk (News/Awards, Update, Clubs, Style Notes, History, Collecting, Sales Stats, Supplier Interviews, Hall of Fame)
Cider
Cover story
Lifestyle
Whisky
Traveller (Weekend Away, International, Brewery Tour, Venue reviews, Brewing Map, Events)
Gourmet (Recipes, Matching)
Homebrewer (Recipes, Meet the Brewer, Cloning, Ingredient Profile, Clubs, Dreams to Reality)
Buyers Guide (Editor’s Choice Top 10, New Releases, Tasting Notes)
None

27. What do you think about Beer & Brewer magazine?
Excellent
Australia needs a beer magazine
Helps me choose beers/homebrew to buy
I keep issues of B&B as back copies
I read B&B cover to cover
Would like B&B to be more frequent

28. Where do you read Beer & Brewer magazine?
Commute to/from work
Home
Work
Holiday
Other

29. How many people read your copy of B&B?
-- Please select -- Just me 2-3 4-5 6+

30. Is there anything you don’t like about Beer & Brewer? (If you don’t tell us, we can’t fix it)

31. What topics interest you most about beer?

32. Is there anything that you’ve seen in other magazines/web sites that you’d like to see in B&B?

33. How would you describe the advertising in Beer & Brewer?
Useful, full of information
Trustworthy
Makes me want to buy
Too many ads

Title
DR MISS MJr MR Mr & Mrs MRS MS Prof Sir

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