Beer and Brewer Magazine

It seems to be all over the news this morning that The Australian Monarchists League is up in arms about this ad from Coopers:

ABC News is reporting that this bunch of intellectual giants have taken umbrage at this ad. The ABC reports that League national chairman Philip Benwell says the wording of the ad by South Australian beer company Coopers is an attack on the constitutional monarchy.

"This particular advertisement is designed to get people to support publicans, but it's also saying 'Forget the monarchy', and that's what we object to," he said.

"Why couldn't they say 'Forget the Republicans, support the publicans?' Why do they have to attack the monarchy?"

Now, I hold no particularly strong view about the issue of a republic. I tend to think that we're grown up enough to have our own head of state, but I wouldn't die in a ditch over it. But if this is the most important issue that the Australian Monarchists can come up with it does seem to show that the monarchy - and The Australian Monarchists - are irrelevant.

Coopers ads are some of the cleverest going - that view may be coloured by the fact that some of them appear in our magazine, but I hope not.

Perhaps in these ads need to be exported to the home of our monarchy. Pubs are closing at a record rate.