You know when something has made it in the United States when it is thoughtfully written about in then New York Times, one of the US's premier newspapers of record.
Using that as a test, beer has well and truly made it. Eric Asimov is the NYT's chief wine critic, but regularly writes about beer in the paper and on his blog . Unlike most wine writers who deign to write about beer, you never get the feeling he is condescending to do so and writes with enthusiasm and obvious enjoyment. I consider his writings are some of the most thoughtful about beer - and wine - around. And I wholly concur with his thoughts on beer gimmickry, but funny is still funny and those Real Men of Genius commercials are classics...but do they make the beer great?
