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News

XXXX Summer Cloudy Ginger Beer launches in Qld and northern NSW - Feb 13, 2012

 

Queensland’s iconic beer brand, XXXX,has added a new flavour to its portfolio with the limited release of XXXX Summer Cloudy Ginger Beer,hitting store shelves on Monday, 13th February.

Available in Queensland and northern New South Wales only,XXXX Summer Cloudy Ginger Beer is a lower-carb alcoholic beer which offers a classic ginger beer aroma coupled with a subtle ginger taste, making it a refreshing tipple for the summer season.

“We believe the launch of XXXX Summer Cloudy Ginger Beer is great news for Queensland beer drinkers,” said Geoff Cockerill, XXXX Regional Director.   “We’re always keen to add new beers to our range, so when our brewers were experimenting with different flavours and developed this new beer, we knew we needed to get cracking and get it out this summer!” he said.

The new addition comes at a time when an increasing number of younger drinkers (particularly young males) are looking to experiment with new beers.

“Our research told us that people are becoming more adventurous in what they drink and are interested in trying new flavours, but may be reluctant to branch out with unfamiliar brands. With XXXX Summer Cloudy Ginger Beer we want to give people the option to try something new from a brand they know and love,” said Cockerill.

The limited edition brew is made with natural ginger and is free from artificial additives and preservatives. Ideallyenjoyed with lighter summer meals including seafood platters, Asian food and salads, it’s a refreshing easy-to-drink beer perfect for the warm weather. 

XXXX Summer Cloudy Ginger Beer is the first ginger beer to be released by Queensland’s leading brewer, XXXX.  

Product details:

  • XXXX Summer Cloudy Ginger Beer is available in stores from Monday 13th February until stocks last (23,000 cases on offer)
  • 4.2% ABV
  • Available in a six-pack for RRP $14.99 or a 24-pack for RRP $45.99

www.xxxx.com.au

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